
Breastfeeding in the first hour, also known as the golden hour provides a strong and healthy foundation for a baby’s mental growth and personality development.

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Many women are not educated about breastfeeding. They are not aware of the need, how long they can do it for, how they can do it, and how it can benefit both mother and baby. World Breastfeeding Week is an opportunity to create awareness about breastfeeding.
Breastfeeding provides the baby with essential nutrients for their development once they are outside the womb. It also transfers antibodies from the mother and protects the baby against infections, while their immune system is still weak and immature. For mothers, breastfeeding helps in faster recovery after childbirth and also reduces the risk of certain cancers.
"The top 10 importance of breastfeeding are: - Improves baby’s bone density - Contains cholesterol essential for the baby’s development - Helps regulate calorie intake and prevents obesity in babies - Transfers antibodies from the mother and strengthens the baby’s immunity - Improves brain development and functioning - Promotes healthy teeth and jaw development - Reduces the risk of certain chronic health conditions in the baby - Reduces the risk of certain cancers in the mother - Helps mother and baby bond - Helps the uterus shrink back in size. "
"In global health, breastfeeding is important for - - Promoting the healthy development of the baby - Providing optimal nutrition to the baby - Protecting the baby against illnesses - Reduces diarrhoea and pneumonia - Offers long-term benefits to both mothers and babies. "