The It’s Our Baby Programme is a marvellous chest of wonders, seamed together carefully to see you through every stage of pregnancy, delivery and early motherhood. This month, as we unveil the It’s Our Baby Programme, we have handpicked ten prime elements to tell you about; ones that we thought would hold a special place in your heart. Each one, unfurled through an individually dedicated blog post. We’ve already covered the first three elements: the Prenatal Workshop, the Prenatal Fitness + Nutrition Programme and the Baby Shower on Cloudnine.

Today, as we delve deeper, we blow the dust off the fourth element: the Management of Baby Affairs (MBA) programme. Before we do though, we thought you might like to take a step back to glean the highlights of the It’s Our Baby Programme.
The It’s Our Baby Programme is a maternity programme that ensheaths a plethora of workshops, events and sessions spanning pregnancy, delivery and early motherhood. It has taken us a decade to craft the perfect maternity programme for you, only because we have scoured myriad layers of superlative programmes across the world to pick out the best, most prolific ones. The It’s Our Baby Programme has been designed as a journey for two, involving you and your partner in equal measure.
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On Cloudnine, every baby comes with an instruction manual, courtesy our Management of Baby Affairs (MBA) programme. Our award-winning MBA programme prepares you for your new role as a parent. Our extensive panel of medical specialists includes a paediatrician, lactation specialist, dietitian, physiotherapist and nurse consultant, each of whom will walk you through a range of topics that will help you care for your new arrival. We encourage you to earn your MBA during your eighth or ninth month of pregnancy.
The MBA programme, a half-day event, pivots around the following topics:
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Understanding your Newborn
Newborn’s Medical Wellbeing
Caring for Your Newborn
Family Corner
The past ten years on Cloudnine have showcased that parents who attend our MBA Workshop are much more confident and prepared to care for their newborn. With the It’s Our Baby Programme, the MBA becomes part of a spectacular sequence of events and workshops that you ought to attend as you count down to D-day.
Go on, opt for the It’s Our Baby Programme and earn your MBA on Cloudnine!
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Management of a newborn baby means caring for the baby’s daily needs and health. This means feeding your baby, helping them sleep, changing their nappies, giving them a bath, and comforting them when they cry. This also means checking the baby's growth, ensuring they get their vaccines, and addressing common issues to help keep them safe and healthy.
Newborn care involves meeting a baby’s basic daily needs while keeping their health safe. It includes feeding and breastfeeding, helping the baby sleep, changing nappies, bathing, and gentle massage. It also covers umbilical cord care, monitoring growth, and administering vaccines and health checks to protect the baby during the early days.
"The four essentials of newborn care focus on: - Understanding the baby, which means learning how the newborn’s body, senses, and growth change in the early days - Medical care, which includes vaccines, screening tests, and watching for problems like jaundice - Daily care, such as feeding, sleep, bathing, nappy changes, and gentle massage - Family support, where parents and grandparents help give the baby care, comfort, and nutrition"
Cleaning a newborn is about keeping your baby clean, safe, and comfortable. This involves giving sponge baths, changing nappies often, and keeping their skin dry. Daily care also includes looking after the umbilical cord and gently massaging your baby. These routines help protect your baby’s delicate skin and reduce the risk of infection in the first days.