Cloudnine Group of Hospitals celebrates World Breastfeeding Week


Date: 29th July, 2016

Spokesperson: Dr. R. Kishore Kumar, Founder and Chairman of Cloudnine Group of Hospitals , Dr. Asha Benkappa, National Neonatology Forum, Karnataka Chapter, Dr.Sheela C N, President, BSOG (Bangalore Society of Obstetrics and Gynecology)

To mark World Breastfeeding Week 2016, Cloudnine Hospitals ties-up with several Public Health Centers, – and corporates to raise awareness about proper breastfeeding practices

One of India’s most sought after chain of specialty mother and child care hospitals, Cloudnine, commenced breastfeeding – week celebrations in the city today ahead of World Breastfeeding Week 2016. At a roundtable held in Bengaluru, representatives from Cloudnine Hospitals, National Neonatology Forum of India, Karnataka Chapter and Bangalore Society of Obstetrics and Gynecologyshared valuable insights on the importance of breastfeeding andthe right breastfeeding practices. Dr. R. Kishore Kumar, Founder and Chairman of Cloudninealso made an announcement about an important initiative that the hospital is planning to undertake with some of the leading corporates in India to facilitate a breastfeeding-friendly culture in organizations.Cloudnine

At the roundtable, Cloudnine disclosed the results of a pilot study it had conducted on the breastfeeding practices of mothers who delivered at the three Cloudnine facilities in Bangalore. From November 2015 to September 2015, they recorded the total number of mothers who exclusively breastfed their children for the first six months post birth. The study results indicated that an average of only 67 percent of mothers exclusively breastfed their children for six months post-delivery.

Under its public-private-partnership initiatives, during the World Breastfeeding Week from August 1-7, 2016, Cloudnine will depute one qualified nurse and one lactation consultant in 13 urban Primary Health Centres in Bengaluru, Chennai, Mumbai and Gurgaon, who will counsel caregivers with necessary information on breastfeeding, complementary feeding, breast care, nutrition for nursing women and address any discomfort they are facing in breastfeeding.

Dr. Kishore Kumar, Founder and Chairman of Cloudnine Hospitals said, “It is critical for all expecting mothers to be made aware that initiation of breastfeeding should begin immediately after childbirth, preferably within one hour for a number of reasons. Mothers benefit from early suckling because it stimulates breast milk production and facilitates the release of oxytocin, which helps the contraction of the uterus and reduces postpartum blood loss. The first breast milk (colostrum) is also highly nutritious and has antibodies that protect the newborn from diseases. Also, exclusive breastfeeding for six months is recommended because breast milk is uncontaminated and contains all the nutrients necessary for children in the first few months of life. In addition, the mother’s antibodies in breast milk give the child considerable immunity to diseases. Although breastfeeding is nearly universal in India, very few children are put to the breast immediately after birth or exclusively breastfed for six months.”

Dr. Asha Benkappa, National Neonatology Forum, Karnataka Chapter added, “While breastfeeding practices in India have improved over the last decade, we are yet to achieve optimum exclusive breastfeeding rates. India scored 78 out of 150 in 2015 World Breastfeeding Trends Initiative (WBTi) assessment, a slight improvement since the last assessment in 2012 in which we scored 74 out of 150. From a policy perspective, India requires a clear national policy on Infant and Young Child Feeding (IYCF) with corresponding adequate budgets. Enforcement of the Infant Milk Substitutes (IMS) Act needs to be more robust. In rural areas, trained health professionals and community workers like ASHAs and Anganwadi Workers have received training on how to educate mothers on the optimal breastfeeding practices in many regions, but this practice needs to be expanded and scaled-up.”

Another important point of discussion at the roundtable was the pressure working mothers feel in breastfeeding their children for the entire six months after work and how employers can play an important role in this regard by providing adequate paid maternity leave, making their workplaces breastfeeding-friendly and providing other maternity entitlements. Dr.Sheela C N, President, BSOG (Bangalore Society of Obstetrics and Gynecology), said, “There is a need to increase the maternity leave to 24 weeks to all the women employees working under every set up. When implemented, this move is going to tremendously improve breastfeeding rates in the country while also lowering infant mortality and reducing malnutrition, diarrhoea and other diseases in infants. Aside from the nutritional value of breast milk to the baby, several studies have shown that breastfeeding aids in cognitive development of the baby, reduce the child’s risk of becoming overweight or obese, is associated with a lower risk of sudden infant death syndrome (SIDS) and can reduce the risk of postpartum depression. Research has also shown that breastfeeding helps mothers bond with their infants in the months after they’re born ”

The event concluded with Cloudnine making an important announcement on the hospital’s plan to provide accreditation to corporates with breastfeeding-friendly environments. “In an effort to make it easier for working mothers to breastfeed for the recommended timeframe of six months, Cloudnine is going to accredit companies with breastfeeding-friendly facilities. So far we have tied-up with some of the leading companies in India like Infosys. The initiative is still in its nascent stage right now but we will be providing more details as it progresses,” said Dr. Kishore.

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