Gone are the days when mom’s-to-be used to hide their baby bump in oversized Salwar-Kameez and Sarees. Times have changed and now they truly believe in flaunting and celebrating their motherhood in style. For new age mom’s comfort becomes a priority along with keeping their maternity wardrobe fashionable.
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Now pregnancy is really not about ‘confinement’ as it was in the yesteryears. Women are working even in their ninth month and need clothes that would look smart at the workplace. Even homemakers are used to dressing up well and don’t want to give up their sense of style during pregnancy. Maternity clothes don’t just involve different tailoring but a lot more innovation.
Yummy mummies like Shilpa Shetty, Aishwarya Rai Bachan, and Kajol are changing the face of Indian maternity wear and have taken maternity fashion to a whole new level. Now, the expectant woman is emerging to be more fashion-conscious even during their pregnancy.
Earlier there were very few brands available in the market selling fashionable maternity wear but now dozens have mushroomed. In India maternity wear is overpriced but not overrated, especially urban woman is splurging on their maternity wear and they don’t mind spending a little more on stylish maternity wear.
Leading designers, fashion houses of the country and almost all the major leading stores in India house maternity wear as the demand for them keeps growing.