Every pregnancy deserves to be on Cloudnine!

Pregnancy is a magical time in every woman’s life. It brings along the joy of bringing new life into this world and nurturing the little angel with love and happiness. Good care during pregnancy is of utmost importance to achieve healthy outcomes for both the mother and the baby. However, this phase of womanhood also carries risk to her life. Even today five mothers lose their life every hour due to medical complications related to pregnancy. The maternal death rate in India, the second highest in the world, is to the tune of 174 per 1,00,000 live births. Where no woman should die during childbirth, around 120 mothers die every day.

As per WHO, the maternal deaths are a result of direct causes (obstetric complications) and indirect causes (due to pre-existing diseases). In India, direct obstetric causes result in over 80% of maternal deaths. Haemorrhages and infections are the leading causes for high MMR (maternal mortality rate). There are myriad of factors like early age of marriage, high birth rate, little gap between consecutive pregnancies, lack of awareness about the danger signs of pregnancy, non-institutional deliveries and practices of unskilled medical staff resulting in high MMR in India. Further, illiteracy and lack of knowledge about health facilities is another contributory factor and one of the primary reasons for high MMR especially among people of lower socio-economic strata. The one intervention known to have preventive benefit is good prenatal supervision through which, according to WHO, 75% of maternal deaths can be prevented. Both in the developed and developing countries, haemorrhagic complication (PPH) is a major cause of maternal deaths which is essentially believed to be preventable. The responsibility of preventing maternal deaths depends on the combined efforts of people, healthcare providers and the government institutions.

Prenatal care now involves early registration for screening of foetal malformations along with prediction of women likely to develop hypertension, gestational diabetes, and foetal growth anomalies. The advancement in the field of foetal medicine helps doctors at Cloudnine Group of Hospitals stratify women into high-risk for maternal and foetal complications as early as the end of the first trimester (three months). The approach has now shifted from frequent visits towards the end of pregnancy to reverse where frequent visits are required along with sonography and advanced blood test in the first three months. The major lethal defects (barring some cardiac and late-onset intestinal defects) and common chromosomal defects can be diagnosed as early as 12 weeks.

In 2007, Cloudnine was conceived as a gold-standard woman and child hospital. Its inception was guided by a service philosophy that sought to welcome women at every age and stage of life, right from menarche to menopause. With almost 55,000 births across 20 facilities in 6 cities including Bengaluru, Chennai, Gurugram, Pune, Mumbai, and Chandigarh, and a 500+ bed strength supported by a 3000+ strong workforce, Cloudnine is a harbour for women of all ages and stages of life. The aim of comprehensive maternal care at Cloudnine Group of Hospitals is to ensure a safe pregnancy and a healthy baby. A pregnant woman goes through much of emotional and hormonal turmoil and harbours fear which is mainly based on the experiences shared by the near and dear ones.

Cloudnine Group of Hospitals are based on a more comprehensive approach which includes not only specialist medical care but a balanced support system. It’s signature maternity programme, the It’s Our Baby Programme, includes a seamless string of path-breaking maternity workshops like Lamaze, lactation, prenatal & postnatal fitness and nutrition, and an award-winning Management of Baby Affairs Programme. These interactive sessions lessen the fear of labour and build confidence in parents-to-be.

The challenge of reducing maternal mortality, as faced by the nation, is not just the government’s responsibility. The desire and the need for healthy and safe pregnancy should be the social responsibility of every individual of the country. Simple steps of prevention which involve early registration of pregnancy and timely tests complimented by optimal supervision would ensure the same. All women deserve the right to be pampered and feel safe while bringing a new soul to this world and hence at Cloudnine Group of Hospitals we call this beautiful journey a period of wellness and not illness. We feel it’s our moral responsibility to achieve this goal.

Dr. Ritambhra Bhalla, MBBS, MD (OBG)

Consultant Obstetrician & Gynaecologist
Cloudnine Hospital – Chandigarh
Plot No. 48, Next to Passport Office, Industrial Area Phase II